About
Welcome to our blog! This blog is the work of the GreenSherpa team and our collective of friends who are in the world of personal finance. We want to share strategies and tips that we have applied in our lives to gain financial wisdom.
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Our Editors
Erin Lozano is co-founder and COO of GreenSherpa and is dedicated to inspiring women to live and spend authentically. Her 14 years of experience in cash flow analysis for businesses and individuals helped her formulate the basis for the GreenSherpa™ Personal Cash Flow Management™ solution.
Previously, Erin served 6 years as CEO of Simplicity Services, a personal assistance service for the home that helped families organize their finances, bills and other personal living expenses. Having earned a BA in anthropology (focus: patterns of currency and trade) from UC Berkeley, Erin has gone on to run three businesses after studying advanced accounting as a post-grad at UC Berkeley. Over her career, she has built up experience as a real estate and economic development executive, having represented major personal financiers, investors and companies in a number of mid-range purchases throughout the US.
Ashley Jacobs is the Product Marketing Manager for GreenSherpa as well as an Editor for Cash Flow Sherpas. She is a recent graduate from the University of California, Santa Barbara. She majored in communication and minored in education and applied psychology. When she isn’t working, Ashley enjoys spending her time at the beach, traveling, and writing.
Our Contributors
Masen Yaffee is co-founder and CEO of GreenSherpa and brings a fascination for U.S. and world economics to his expertise in web application development. Masen has more than 15 years of experience building web applications for a diverse portfolio of businesses, including several Fortune 500 companies.
Dana Joseph writes the popular personal finance blog “Not Made Of Money” with her husband where they share their tips for saving money and living a debt free life.
Carlos Sera is a professional financial wealth manager who has been advising individual investors for over 25 years. He’s also a father of four and is the author of the personal finance blog ‘Financial Tales’ , where he shares lessons about managing money in the form of storytelling.
Pinyo is the owner of Moolanomy Personal Finance blog. Moolanomy focuses on practical money management concepts, personal finance tips, and wealth building.
The Silicon Valley Blogger is a mom of 2 with a passion for personal finance, investing and online deals. For more on her musings, check out her two personal finance blogs: The Digerati Life and The Smarter Wallet.
Don blogs at Money Reasons, which is about the pursuit of becoming financial independent while earning an middle class salary. He recently became debt-free (including freedom from his mortgage), and has just started the asset building phase of his life.
Poranee Arthayukti is currently a senior at University of California, Santa Barbara. She is interested in a career in public relations and event planning. She believes that a successful person is not just someone who is sharp-witted when it comes to making money but someone who is able to manage their finance effectively.
David Nunez is a recent graduate of the University of California Santa Barbara and has a newfound passion for personal finance.
David Bakke blogs at MoneyCrashers. Be sure to check out the site for tips and guidance around topics like frugality, investing, saving money, and banking.
Mrs. Money writes at the Ultimate Money Blog, where she shares tips on frugal living, how to live green and living a simpler life.

















